Sustainability is Much More Than Being Green
Being sustainable means much more than just being “green” - what ever that means. And the “green” concept certainly varies. Being sustainable in business means that:
- You look after the environment so that you can continue to run your business without running out of resources, breaching legislation or impairing your neighbour’s environment.
- You look after your clients so that they continue to buy from and/or recommend you. This is what quality systems are about
- You look after your people with occupational health and safety and good human resources (I dislike that term because I think people work so much better as a team than as ‘resources’)
- You look after your finances with increased efficiency
- You look after your lifestyle by running your business in a way that saves you and your people time and effort.
- You build in feedback so that you and your people learn from mistakes and continually improve and build your sustainable business.
This is what you can build with simple and well integrated management systems like the ISO series. When these are implemented well and kept simple and practical they are much more than just a tick on the wall or a marketing image. They are a framework to help you build and manage a sustainable business.
Being sustainable also means having the flexibility to change in changing circumstances. One way that businesses are increasing their sustainability is to use new technology like tele and video conferencing rather than flying to meetings. This reduces the time, money and carbon emissions that are so often used to maintain communication and relationships.
There is nothing sustainable about getting up in the morning to catch the 6am flight then doing a full days work in a different city and getting home around 10pm and expec [Read more →]

