Why You Need Goals In Your Business And How To Set Them
You may have heard the saying “Beware of what you wish for, it may come true”
This is derived from” the law of cause and effect,” except that it has to be more than a wish,
it has to be turned into a goal to become true.
The age old saying “As you sow, so shall you reap”, also illustrates the same law
A person without goals is like a ship without a captain.
The ship may have the finest of equipment and yet without a
captain to give it direction and to keep it on course, it may
never reach a desired destination.
Goal setting establishes your chief priorities.
Goals give your business direction and focus.
Once you have a specific goal you develop determination and
energy. Your effectiveness and productivity is multiplied by
your singleness of purpose.
As we all know, light focused on one spot will create a fire.
Goal setting is the Cause, Success is the Effect.
Your goals become your motivation!
As an example: - Imagine the goals of a football team are to
get to top of their League and win the Cup Final.
Their plan of action is:
1) To use the skills of each player to the maximum advantage of the team.
2) To win each game in the series.
Now imagine the game being played like this:
Twenty-two players running around a football pitch, which has no goalposts!
How would you know which team won, if there were no goalposts and no final whistle?
The goals and the time are the two factors, which create and maintain your interest and the motivation.
To set goals properly you should,
1) State in numbers the results you want to obtain.
2) Achieve them within a specified time.
3) Set them realistically high and practical.
4) Write them down.
5) Make your Action Plan
The same principles apply to every goal you set out to achieve.
But all the interest and motivation is in the traveling, not in the arriving.
This is why successful people set new goals once they have achieved their current goals,
They do this in order to maintain their growth and momentum.
Your goals focus the light on your desire; your plan of action creates the flame.
Less than 5% of the whole population have any idea of the
value of goal setting despite the fact that this is the most
critical element for your success.
Don has over 25 years experience in sales and sales-management in the advertising and Insurance industries. He is a highly successful and motivated entrepreneur now retired but involved in coaching salespeople through articles, talks and his website which will be the basis of the training course he is developing. Hobbies include, woodwork,hypnotherapy and coaching salesmanship and self development.
http://www.successful-selling-secrets.com
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Nice post. I have started keeping a list of goals, and I also have a timeframe in mind to complete my goals. Without setting a time to achieve them, it’s too easy for me to keep putting them off.