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Goal Setting Market Strategies for Online Business Development

Capture the essence of your business with power-charged market strategies that move your business quickly to the realm of success online. It’s a simple strategy pack. You learn it, you do it, you achieve it. There’s no option, you can’t fail.

Can I assure you of success? Of course I can, but only if you follow directions. Will you? That’s your choice.

1. Can you visualize your goal? If you can’t see it, you probably won’t achieve it. But visualizing your success is honestly pretty easy, you can achieve what you can see. Picture your success in your mind and put it in your pocket.

2. Write it down. Whether or not you write your goal on paper may be the ultimate determining factor. If you can’t write it down, how will you recognize it if you do achieve it? Will you know?

3. Take action. Of course, there are those goals that don’t require an action. But you probably won’t achieve those either. I dare you. Set a goal, write it down, visual it, and move toward it. You can’t miss a target if you take aim.

4. Follow a scripted plan of development. Whether you have your own views or not, if you feel you must reinvent the wheel, you’re probably wasting time. The most effective method of achieving your goal is to simply follow a prescribed set of steps and get there, like everyone else. You might have a different destination, but you’ll be taking the same road.

5. Take time to celebrate. All work and no play makes you a very dull person. Take a moment or two each day, and a weekend now and then to just enjoy your accomplishments. I can’t tell you how important it is to enjoy the path you’re walking. You only walk this way once, enjoy your travel.

Are you ready to make money online?

Try to focus, PLUS Agenda [Read more →]

Busyness Is Not Good Business!

The following conversation took place recently between the Customer Service Manager of a mid-sized manufacturer and a consultant.

Customer Service Manager: I have 2 poor performers, Barry and Mary.

Consultant: How are you handling them?

CSM: Well, all of our big customers are assigned to our good people and we handle all their calls. We route the calls from the small customers to Barry and Mary.

Cons: What’s the reason for doing that? (My thought: They can’t do too much damage?)

CSM: Oh! So they’ll stay busy! I want them to stay busy.

Cons: Who are some of the small customers?

CSM: (She rattles off several global retailers.)

Cons: Those are ’small’ customers?

CSM: They do very little business with us.

Cons: Let me understand this. Issues for ’small’ customers such as (Global Giant) are all handled by two poor performers so they can keep busy.

CSM: (beaming) That’s right!

No, I did not invent this conversation. But it is not the first time that I have heard it. Busyness is NOT good business…or related to productivity or quality…or a way to deal with customers…or a way to improve poor performance!

It is not uncommon to find managers measuring activity instead of results. It follows from a pronounced tendency, especially in tough economic times, to focus on tactics rather than strategy. This tactical approach obscures results until it is too late and failure is upon you.

Busyness obscures the results from a poor performer in these situations. Barry and Mary have no idea that their performance is unacceptable since they are so busy they cannot imagine doing any more, much less anything different.

More importantly, ’small’ customers do not get the atte [Read more →]

Busyness Is Not Good Business!

The following conversation took place recently between the Customer Service Manager of a mid-sized manufacturer and a consultant.

Customer Service Manager: I have 2 poor performers, Barry and Mary.

Consultant: How are you handling them?

CSM: Well, all of our big customers are assigned to our good people and we handle all their calls. We route the calls from the small customers to Barry and Mary.

Cons: What’s the reason for doing that? (My thought: They can’t do too much damage?)

CSM: Oh! So they’ll stay busy! I want them to stay busy.

Cons: Who are some of the small customers?

CSM: (She rattles off several global retailers.)

Cons: Those are ’small’ customers?

CSM: They do very little business with us.

Cons: Let me understand this. Issues for ’small’ customers such as (Global Giant) are all handled by two poor performers so they can keep busy.

CSM: (beaming) That’s right!

No, I did not invent this conversation. But it is not the first time that I have heard it. Busyness is NOT good business…or related to productivity or quality…or a way to deal with customers…or a way to improve poor performance!

It is not uncommon to find managers measuring activity instead of results. It follows from a pronounced tendency, especially in tough economic times, to focus on tactics rather than strategy. This tactical approach obscures results until it is too late and failure is upon you.

Busyness obscures the results from a poor performer in these situations. Barry and Mary have no idea that their performance is unacceptable since they are so busy they cannot imagine doing any more, much less anything different.

More importantly, ’small’ customers do not get the atte [Read more →]