Getting The Most From Your Staff In A Sales Environment

Before we start it should be said that the points raised in this article are by
no means exhaustive but will hopefully help some avoid the classic mistakes
made. There is no unique magic formula and no one can claim to be an
‘expert’ manager but it is true that some are better at motivating their staff
than others. How is this so?

The most important factor in motivating staff is learning how to communicate
with them. I’ve worked in the gift ware industry for many years and have
come across many different management techniques in my time. You have the
managers that are so desperate for their staff to perform well that they bark
orders at them, or watch their every move like a hawk! This has not only
made the workforces unhappy but the pressure put upon them has led to a
decrease in their productivity. If they can’t be trusted to act with autonomy
then they feel their contribution is worthless.

This leads on nicely to my second point - make each and every member of staff
feel their worth. Now, this doesn’t mean praising them for that cup of
tea they made, the unique blouse they are wearing or anything too overly
complimentary! The key is to strike the right balance. Providing
positive feedback on their performance, something they have achieved on the
sales floor, or done to benefit the organisation and it’s employees will soon
see the staff performing at their optimum levels.

Couple these ideas with thorough training, regular appraisals and management
support and you will soon see an improvement in staff moral and performance.

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